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ARTICLES & GUIDES FOR SMALL BUSINESSES

This blog is dedicated to helping small businesses and their owners to achieve a successful business brand. tips, ideas, and guides to demystify the online experience. Branding Phoenix is here to help.

Articles

Image of phoenix logo with title small business branding complete guide
By Miguel Guinard 25 Apr, 2023
In this guide, I will walk you through the best strategy to develop a successful small business brand, from beginning to execution to maintenance. If you follow this approach, you will make the best use of your resources, keep overhead low, and end up with a business that can be trusted and recognized locally and online.
The Minimalist Website | Miguel Guinard
By Miguel Guinard 24 Jun, 2020
In this article, I will continue the Minimalist Brand Series with the Minimalist Brand. Have you ever met someone ready to unload all their information at once? I can recall many encounters with such individuals that didn't show any interest in getting to know me. All they wanted to do is give me their promotional material and bombard me with information. Like in real-life encounters, your website has to show interest in the viewer's needs
The minimalist Brand
By Miguel Guinard 05 Jun, 2020
I'm starting "The Minimalist Series" to help and inspire you to be unique with a minimalist approach. This post's topic, The minimalist brand, will help you be unique and a breath of fresh air in today's crowded space. Whether you are a business owner looking to freshen up or an individual looking to stand out in the corporate world, you will find applicable information to help you soar above the rest.
A gift amid Covid-19
By Miguel Guinard 25 Mar, 2020
In this article, you'll find five observations on how a terrible situation can still bring gifts. You just have to stop and look.
Planing for Entrepreneurship
By Miguel Guinard 17 Mar, 2020
There's always a silver lining with every crisis, and here are some things to consider while you are "Stuck" at home working or spending time with family. On this post, I will answer the question on financial preparedness for the entrepreneurial journey, and how my family is dealing with the Convid-19 pandemic
family support in business
By Miguel Guinard 09 Mar, 2020
Family support is crucial in the entrepreneurial journey. Even if your family is not involved, you can surround yourself with trustworthy friends and advisors.
By Miguel Guinard 02 Mar, 2020
Last week, I started a series of blogs based on five questions. You can read last week's blog and my answer and exploration into the first question: What innate ability did your favorite brand's founders/leaders possess? This week, I want to tackle my answer to this question: How did they prepare to jump into entrepreneurship?
Before you begin the entrepreneur journey
By Miguel Guinard 24 Feb, 2020
As I admire my favorite brands and their founders, no matter how big or small, I often ponder on the following questions: What innate ability do they possess? How did they prepare to jump into entrepreneurship? What support did they receive from family or friends? How were their finances before the jump? Is there such a thing as luck? The answers to these questions will vary slightly depending on your favorite brands. Still, their legacy or infamy will live on as encouragement or lessons in our "free fall" to entrepreneurship. Over the next five weeks, I will be sharing how I answered these questions to help me begin my journey into entrepreneurship.
The correct way to leave your current job or situation before you start fresh
By Miguel Guinard 19 Feb, 2020
Life offers many opportunities to turn the page and start fresh. Some times these opportunities are planned while others come as a surprise. Being able to distinguish between the two has puzzled many through the ages. Surprises can be good or bad, just like plans. One thing is for sure: You will always learn something new. In my life, I've seen my fair share of opportunities. Many of them required a leap of faith without knowing where the next step is going to land. Here are some of my leaps of faith: Moving to a different country with a different language. Taking a sales job when I am naturally introverted. Leaving the comfort of a steady paycheck to start a new business.

Tips

Image of phoenix logo with title small business branding complete guide
By Miguel Guinard 25 Apr, 2023
In this guide, I will walk you through the best strategy to develop a successful small business brand, from beginning to execution to maintenance. If you follow this approach, you will make the best use of your resources, keep overhead low, and end up with a business that can be trusted and recognized locally and online.
A gift amid Covid-19
By Miguel Guinard 25 Mar, 2020
In this article, you'll find five observations on how a terrible situation can still bring gifts. You just have to stop and look.
Understand SEO in a simple way
By Miguel Guinard 11 Mar, 2020
SEO is not a superpower that only the "gurus" can apply. If you understand what helps you optimize your site, you can focus your efforts, and if you love this stuff, do it yourself. You will also know if someone is trying to sell you.
Searching the web for your business information
By Miguel Guinard 03 Mar, 2020
Have you explored how your business information is showing in other search engines and map sites?
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